A day after the U.S. Trade Representative’s Office put Alibaba’s Taobao e-commerce platform back on its “Notorious Markets List” for counterfeit and piracy infringements, the company’s chief executive officer responded in a detailed internal company memo.
Alibaba Group ceo Daniel Zhang on Thursday told the Chinese company’s Platform Governance team, “This is a disappointing moment for all of us. Over the past year, we reorganized our team, optimized our tactics and armored up with technology. We spared no expense and manpower to upgrade our team, and launched an all-out war against counterfeits.”
Despite this, Zhang told the team, which is largely responsible for Alibaba’s intellectual property enforcement work, that over the past year it had identified a large number of links to infringing products using big data analytics.
“The number of links removed was 16 times the number of links reported by rights owners,” he wrote. “Working with law enforcement, we shut down many counterfeit-manufacturing factories and sent over 800 counterfeiters to prison in the protection of brand owners.”
In the letter, which was meant to outline the company’s ongoing commitment to anticounterfeiting and IP protection, Zhang praised the Platform team, saying it “rose up to the challenge and was relentless in the fight
Source: Women\\’s Wear Daily Fashion News